Business Name: Sprout Creative PR
We’re an all-female, strategically-driven creative boutique, specialising in Brand Communications. We harness Design Thinking and Lean Startup methodologies to solution for our clients (corporates and startups) in areas of strategic PR, digital marketing, creative content development and experience curation. Our niche is technology and innovation, and our portfolio includes brands in Fintech, Agritech, AI, etc.How will you use the R100k prize in your business?
I’ll definitely spend it on my team. As a small agency owner, I’m in a great position to offer talent a chance to make more of a difference than they would in a larger organisation. But, the only way to get that right, is to ensure they remain inspired and motivated to do so. So, I’ll leave it up to them to choose a course, workshop or event they’d like to participate in, and then bring the learnings from that exposure back to the broader team. I really do believe that creating a compelling company culture is a key component of business success — it’s the differentiator that keeps on giving.