Business Information

Business Name: Julie's Cake Studio
Website: www.juliescakestudio.co.za
Facebook Page: www.facebook.com/pg/JuliesCakeStudio

Business Description

Julie Donald has been a fondant junkie for over 15 years and has been teaching cake decorating for 10 years. Her writing regularly appears on food24 and she loves to talk. She has an entrepreneurial streak and has been running her own successful cake business since 2007, specialising largely in wedding cakes. She qualified as a chef at Silwood in 2005, after running away from her life as a microbiologist. Julie is a passable knitter, overscheduled mom of 3, including toddler twins, and self-proclaimed badass, who likes salami sticks, Chenin blanc and road trips through the Karoo.

Julie started the school from her home in 2009 and has been growing ever since, from her first class with just two students to roughly 40 students per week. Since the early days, the studio has moved from her tiny kitchen in Claremont, to Obs, then to a retail space in Newlands and now from her home in Claremont. The studio in its current venue can accommodate 8 students per class for decorating classes and she is currently hunting for a venue with more ovens for baking classes.

Julie is passionate about sharing her skills and has helped many young cake decorators to launch their businesses. Many of our students have travelled from all over the world to attend the various courses and students return over and over, as new classes are added to the syllabus.

How will you use the R100k prize in your business?

I will use the prize money to start an online course, with the aim of being able to reach more people in South Africa and beyond.

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