Business Information

Business Name: The Why Effect
Facebook Page:

Business Description

The Why Effect provides strategic advisory and consulting services to the small and growing business markets. We work with our clients to help them develop and implement growth strategies within their businesses. We work with them to leverage their enterprise and supplier development spend to build a strong supplier pipeline that will contribute towards business growth.

How will you use the R100k prize in your business?

The prize money will be used as an investment towards the development of high quality content (video’s, blog posts and a podcast) that will contribute to growing the business and educating business owners.
Due to lack of budget some of this money will be used to create an effective website that will give businesses access to educational content and create a digital footprint for the business. The current website is out of date and does not accurately represent the business.
A portion of the money will be allocated towards working with a PR company to help build my profile through speaking opportunities and thought leadership content.

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