Business Information

Business Name: Lyla Intimates (Pty) Ltd.
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Business Description

Lyla Intimates is a Johannesburg based, 100% woman owned South African company, operating in the market under the LLYLA brand which was launched in November 2016.
The LLYLA brand offers:
▪ High-end, attractive swimwear that allows women of all sizes to choose how much they reveal with designs that allow them to cover up
▪ High quality activewear that speaks to the athleisure lifestyle seen around the globe
▪ Lingerie that is inclusive of the curvier South African figure
All products are made in South Africa with imported fabrics and a complementary men’s line is currently under development.
Products are sold online, at a retail outlet in Johannesburg, through pop-ups in collaboration with complementary brands and service providers such as yoga studios.
Works are underway to develop an export pipeline with the Johannesburg Chamber of Commerce and Industry’s export incubator programme and the company was also one of the first 80 startups to be accepted as residents of the GEN (Global Entrepreneurship Network) 22onSloane campus.

How will you use the R100k prize in your business?

Drive a major marketing campaign and grow the distribution network in South Africa. Also prepare to exhibit LLYLA products at a Lingerie Tradeshow in Paris (July 2019) to which we have been invited (gain exposure to internarional buyers).

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