Business Information

Business Name: Misguided
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Business Description

Misguided is a fashion design company based in Bloemfontein, South Africa.
The idea for Misguided was conceived in 2016. I wanted to create a brand for people who live and think outside the box.
That is why the name “Misguided ” was chosen. We know that people who are different, often feel lost and have trouble finding clothing to fit their aesthetic. We wanted to create a brand that could adapt to the needs of our clients and not be limited to one style or group of people.
Because we are a brand for people living outside the box, we have to deliver an outside if the box product. We love creating our own textiles, working with interesting colour combinations as well as funky prints.
We want our clients to truly embrace our motto and get “Lost in Style”.

How will you use the R100k prize in your business?

I would love to buy industrial sewing machines and hire a seamstress to relieve some of the pressure. I would also invest in some marketing and business classes.

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